In 2025, luxury loungewear isn’t just a trend — it’s a lifestyle. As more people work remotely, prioritize comfort, and invest in self-care, premium loungewear has become an everyday essential. 🇺🇸 From ultra-soft fabrics to effortlessly chic designs, these top U.S. brands are redefining what it means to relax in style.
Here are the best American luxury loungewear brands that are setting the bar high this year:
👘 1. Lunya
Location: Los Angeles, CA
Lunya continues to reign supreme in 2025 with its washable silk sets, thermoregulating fabrics, and elevated minimalist designs. Perfect for those who want to feel put-together even while lounging.
Top Pick: Washable Silk Set – 💤 luxury meets practicality.
🌙 2. SKIMS
Location: Los Angeles, CA
Founded by Kim Kardashian, SKIMS has evolved into a loungewear powerhouse. With body-hugging fits, inclusive sizing, and cozy textures, SKIMS is as fashionable as it is functional.
Top Pick: Cozy Knit Lounge Set – 🔥 hot seller year-round.
🍃 3. Eberjey
Location: Miami, FL
Known for their dreamy pajamas and buttery-soft fabrics, Eberjey delivers feminine and romantic styles perfect for winding down.
Top Pick: Gisele TENCEL™ Modal PJ Set – 💗 softness you’ll never want to take off.
🧵 4. Richie & Rydelle
Location: New York, NY
A rising star in luxury loungewear, Richie & Rydelle merges street style with high-end comfort. Their gender-neutral designs and organic fabrics are perfect for modern minimalists.
Top Pick: Signature Organic Lounge Set – ✨ effortlessly cool.
🐑 5. Barefoot Dreams
Location: Malibu, CA
If a cloud had a clothing line, this would be it. Barefoot Dreams is famous for their ultra-plush fabrics and neutral tones. It’s the ultimate cozy brand for chilly evenings and Netflix marathons.
Top Pick: CozyChic® Cardigan – ☁️ literally like wearing a hug.
🌱 6. Mate the Label
Location: Los Angeles, CA
Sustainable, non-toxic, and stylish — Mate the Label proves that eco-conscious fashion can be luxurious too. Their loungewear is perfect for the wellness-focused consumer.
Top Pick: Organic Cotton Fleece Joggers – 🌿 clean comfort, inside and out.
🛌 7. Lake Pajamas
Location: Savannah, GA
Southern charm meets sophisticated comfort. Lake Pajamas are known for their timeless stripes and soft pima cotton, offering premium sleepwear and lounging essentials.
Top Pick: Pima Weekend Set – 🧺 classic and cozy.
Final Thoughts 💭
Loungewear in 2025 is all about finding the balance between comfort, quality, and aesthetic. Whether you’re working from home, binge-watching your favorite show, or simply enjoying a self-care Sunday, these USA-based brands bring luxury into your everyday life.
✨ Because you deserve to feel good — even on the couch. 🛋️💕
