Introduction: The Rise of Luxury Loungewear in America 🛌️✨
The fashion industry has seen a powerful shift in recent years, especially as remote work, self-care, and lifestyle priorities have evolved. One of the most notable transformations has been the meteoric rise of luxury loungewear—premium apparel designed to offer both comfort and style. No longer confined to the bedroom or lazy Sundays, luxury loungewear is now a fashion statement embraced across the United States.
Whether you’re sipping coffee on a patio in Los Angeles 🌿, reading in a high-rise in New York City 📖, or working from home in Austin 💼, Americans are increasingly turning to stylish yet cozy garments that allow them to relax without sacrificing elegance.
In this comprehensive guide, we explore the Top 10 Best Luxury Loungewear Brands in the USA—brands that have become household names for their innovative fabrics, flattering cuts, and elevated designs. Each brand brings something unique to the table, and all cater to the diverse tastes and climates found across the U.S.
1. Lunya – Sleepwear Reimagined 🛌️🧶
Overview
Founded in 2014, Lunya has revolutionized sleepwear by creating pieces that are as beautiful as they are functional. With its headquarters in Santa Monica, California, Lunya has become synonymous with washable silk, modern silhouettes, and intentional design.
Signature Style
- Washable silk sets that don’t require dry cleaning
- Soft, flowing cuts designed to flatter all body types
- Colors inspired by nature and wellness: earth tones, soft blues, muted pinks
Highlights
- Washable Silk Set
- Modal Sleep Jumpsuit
- Cozy Cotton Silk Pullover Set
Pricing: $98 – $300
Why We Love It ✨
Lunya creates sleepwear and loungewear that can double as chic daytime outfits. The fabric is breathable, thermoregulating, and wrinkle-resistant—perfect for homebodies and minimalists alike.
2. Skims by Kim Kardashian 💖
Overview
Kim Kardashian’s Skims has become a cultural phenomenon since its launch in 2019. Known for shapewear and loungewear that celebrate all body types, Skims offers plush, flattering, and inclusive pieces.
Signature Style
- Stretchy, body-hugging fits
- Neutral shades that blend with all skin tones
- Ultra-soft fabrics that feel like butter on the skin
Highlights
- Cozy Knit Lounge Pants
- Ribbed Long Sleeve Sets
- Soft Lounge Slip Dress
Pricing: $52 – $198
Why We Love It ✨
Skims combines trendsetting design with unmatched comfort. The brand’s inclusive sizing (XXS to 5X) and influencer-backed aesthetic make it a go-to for modern American women.
3. Eberjey – Feminine & Dreamy 🌸
Overview
Founded in Miami, Eberjey focuses on soft, romantic, and ethically produced loungewear. Their use of delicate lace trims, eco-friendly materials, and timeless silhouettes sets them apart.
Signature Style
- Lightweight fabrics like TENCEL™ Modal
- Soft pastel hues
- Sophisticated femininity
Highlights
- Gisele PJ Set
- Rosalia Chemise
- Colette Knit Robe
Pricing: $88 – $240
Why We Love It ✨
Eberjey is perfect for those who love cozy nights with a touch of romance. Their breathable fabrics are great for warmer U.S. climates like Florida and Texas.
4. Barefoot Dreams – Celebrity-Approved Comfort ☁️
Overview
A favorite among celebrities like Oprah and Chrissy Teigen, Barefoot Dreams delivers soft, luxurious loungewear in neutral palettes and plush textures.
Signature Style
- Cloud-like knitwear
- Relaxed silhouettes
- Cozy, cocooning fabrics
Highlights
- CozyChic Cardigan
- Lounge Joggers
- Robes and Throws
Pricing: $100 – $300
Why We Love It ✨
Few brands capture the feeling of luxury better than Barefoot Dreams. It’s the epitome of indoor indulgence for cooler U.S. regions.
5. Richie House – Plush & Playful 🧸
Overview
Richie House is known for its ultra-soft, stylish, and fun loungewear—often with whimsical patterns and faux fur trims. Great for gifting or personal pampering!
Signature Style
- Cozy robes with faux fur collars
- Fleece sets with unique prints
- Youthful designs with flair
Highlights
- Hooded Sherpa Robes
- Two-Piece Pajama Sets
- Velour Tracksuits
Pricing: $40 – $120
Why We Love It ✨
Perfect for colder states or festive holiday seasons, Richie House brings an element of fun to traditional loungewear.
6. Brooklinen – Beyond Bedding 🛏️
Overview
Initially famous for luxury bed linens, Brooklinen has expanded into loungewear that matches their sheets in quality. Their WFH-friendly clothing line is cozy, durable, and well-crafted.
Signature Style
- Unisex styles
- Neutral colors and simple designs
- Focus on functionality
Highlights
- Lounge Short Set
- Bushwick Pant
- Willow Loungewear Robe
Pricing: $50 – $200
Why We Love It ✨
If you want that “just-got-out-of-bed-in-my-designer-room” feel, Brooklinen is the brand for you.
7. Parachute Home – California Cool 🌼
Overview
Los Angeles-based Parachute is a minimalist’s dream. Known for bedding, their entry into loungewear has been celebrated for its soft fabrics and laid-back style.
Signature Style
- Relaxed fit
- Earth tones
- Premium organic cotton
Highlights
- Classic Turkish Robe
- Organic Lounge Pants
- Cloud Cotton Robes
Pricing: $70 – $180
Why We Love It ✨
Parachute embodies West Coast ease with a strong commitment to quality and sustainability.
8. Tommy John – Sleek & Practical 🥗
Overview
Tommy John is designed for performance and comfort. While more known for undergarments, their loungewear line offers premium, no-nonsense staples for both men and women.
Signature Style
- Stay-put waistbands
- Cooling and moisture-wicking fabrics
- Modern yet classic silhouettes
Highlights
- Second Skin Lounge Jogger
- Women’s Lounge Henley Set
- Waffle Robe
Pricing: $60 – $180
Why We Love It ✨
Tommy John is ideal for those who want structure, support, and clean design without compromising on comfort.
9. Ugg – Cozy Vibes Only 🧦
Overview
Ugg isn’t just for boots! Their loungewear line offers shearling-lined warmth, super-soft basics, and elevated cold-weather gear.
Signature Style
- Sherpa and fleece everything
- Relaxed silhouettes with warmth-first design
- Pajamas that double as cozy outerwear
Highlights
- Blanche II Robe
- Duffield Double-Knit Sets
- Scuffette Slippers
Pricing: $70 – $200
Why We Love It ✨
Perfect for fall and winter lounging, especially in states like Colorado, Washington, and the Northeast.
10. Natori – East Meets West Elegance 🌟
Overview
Founded by Filipino designer Josie Natori, this brand blends Asian-inspired luxury with Western comfort. From silk robes to modal pajama sets, Natori offers something for every luxe lover.
Signature Style
- Rich, intricate prints
- Oriental design inspiration
- Elegant draping and premium materials
Highlights
- Satin Devore Robe
- Shangri-La Nightgown Set
- Velour Loungewear
Pricing: $100 – $350
Why We Love It ✨
If you’re after timeless glamour and artistic touches, Natori’s loungewear is unparalleled.
Final Thoughts 💭
Luxury loungewear has transformed the American wardrobe. Whether you’re upgrading your work-from-home style or investing in better downtime outfits, these brands offer premium comfort without sacrificing style.
From the plush fabrics of Barefoot Dreams to the stylish silhouettes of Skims, there’s a luxury loungewear brand for every taste, size, and budget in the USA.
So go ahead—light that candle, pour some herbal tea, and slip into something comfortable 🍵🧥✨. Because you deserve to lounge like royalty!
